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Tech Lead MarkTech (she/he/they)

RemoteUruguay, Montevideo, MontevideoIT

Job description

About Trafilea

Trafilea is a global company that builds communities and transformative brands. We own the brands and take care of the entire customer journey, to deliver wow-worthy experiences that influence and empower millions of people globally.

Our culture is fast-paced and dynamic. We are data-driven enthusiasts, passionate about marketing, exponential technologies, and innovation.

We have over 300 hundred employees working around the world, connected by the same purpose and core values. Our support for this new way of working has led to being featured in Forbes and FlexJobs as one of the Top 25 Companies for Remote Workers.

We are looking for dynamic, dedicated, and committed individuals with a strong desire to grow, that can drive the brand forward on its truly exciting journey.

Do you want to know more about our Brands? Shapermint ,Truekind & Empetua

We are looking for a Tech Lead Marktech made up of one part tech-savvy and one part integrated marketing expert, this hybrid professional straddles the fence between both worlds, embracing traditional marketing tasks but in a digital format. This role requires the ability to liaison within the marketing function of a business and then translate that marketing vision to a technology implementation to deliver on marketing goals. Therefore you will be crucially important to understanding the needs of today’s digitally connected customer.

Expected outcomes & responsibilities

  • Serving as super-user and product evangelist for a variety of digital tools

  • Strategy development and implementation of marketing efforts to improve a business

  • Change management, including implementation of new marketing technology rollouts

  • Potentially overseeing training of marketing software and user adoption

  • Lead user acceptance testing while correcting any issues that arise

  • Oversee data security and product enhancement

  • Relationship management with internal technology users and vendors

  • Optimizing technology investments

  • Overseeing marketing intelligence and providing actionable insight to clients or internal stakeholders

  • Working closely with tech teams, data-science team & retention team to guarantee the automatizacion of marketing tools

  • Connect all the dots between the frontend user experience and the marketing and IT teams that control their UI.

  • Create the roadmap for Trafilea's digital architectures designed to attract and retain customers.

  • Help eliminate marketing and technology silos, and improve deployment of new technologies to increase customer engagement in all digital channels.

Job requirements

  • Credible tech expertise: proven records of successful innovation implementation to ensure the relevance of proposed initiatives.

  • General expertise with a wide variety of marketing software, including:Content management platforms, Customer relationship management platforms & Email marketing tools

  • Experience of supporting the implementation of solutions from conception till initiation by providing information, managing stakeholders and engaging in all the key business analysis tasks that need to be completed to implement the solution.

  • Experience in eCommerce growth or B2C digital services is a must.

  • Deep understanding of eCommerce technologies, development approaches, and operations; understanding of fundamental business and technology trends.

  • Strong structured thinking skills as well as a proactive attitude, establishing and following up OKRs defined per quarter.

  • Strong growth and entrepreneurial mindset with a positive attitude.

  • Inquisitive, analytical, and creative problem solver.

  • Experience with Innovation and Design Thinking.

  • Knowledge of Lean Startup principles and Agile Programming methodology.

  • Expertise in the field of product development/management.

  • Deep understanding on traditional marketing disciplines that could include: Search engine optimization, Customer segmentation, Paid search, Social media, Paid media, Email marketing, Lead generation & Database management

What We Have to Offer

  • Proximity doesn’t influence productivity. As a globally distributed team, you can live and work wherever you want.

  • A rich experience including the opportunity to collaborate with world-class talents. Encouraging transparency and open communication to all.

  • A data-driven, dynamic, energetic work environment, full of talented, goal-oriented, and empathetic people working together to grow and develop both as professionals and human beings.

  • A safe space to be who you truly are. We embrace and support diversity, equity and work hard every day to keep becoming more inclusive.

  • Openness to new ideas and initiatives: You can always join a squad, tribe, or committee, start new ones. Bring your hobbies and passions and transform them into projects!