Beauty Social Media Creative Strategist

Remote
Marketing

Job description

About Trafilea

Trafilea is a Consumer Tech Platform for Transformative Brand Growth. We’re building the AI Growth Engine that powers the next generation of consumer brands.

With over $1B+ in cumulative revenue, 12M+ customers, and 500+ talents across 19 countries, we combine technology, growth marketing, and operational excellence to scale purpose-driven, digitally native brands.

We own and operate our own digitally native brands (not an agency), with presence in Walmart, Nordstrom, and Amazon, and a strong global D2C footprint.

Why Trafilea

We’re a tech-led eCommerce group scaling our own globally loved DTC brands, while helping ambitious talent grow just as fast.

🚀 We build and scale our own brands.

🦾 We invest in AI and automation like few others in eCom.

📈 We test fast, grow fast, and help you do the same.

🤝 Be part of a dynamic, diverse, and talented global team.

🌍 100% Remote, USD competitive salary, paid time off, and more.

Key Responsibilities

Beauty Social Media Creative Strategist to drive brand awareness for our beauty brands ( https://thespadr.com/ and https://revelbeauty.com/ ) and growth by creating high-volume, viral content in the beauty and wellness space. This role will lead the conversation on engaging and educational wellness and skincare, empowering women to feel their best—inside and out. Through dynamic social channels, we share clean, thoughtful content that promotes self-care, celebrates all stages of life, and supports women in navigating age-related changes with a holistic approach to wellness.

Lead the creation and execution of platform-native strategies to drive brand awareness, performance, and channel differentiation, ensuring consistency across all Trafilea and brand-specific social handles
Generate bold, trend-driven content ideas that resonate with platform culture (TikTok, IG, YouTube, etc.), focusing on UGC-style storytelling, virality, and community-building loops to accelerate growth and engagement
Own a modular, real-time content calendar adapted to seasonal, cultural, and platform shifts—defining each channel’s voice, role, and publishing rhythm, including satellite and community-driven profiles
Track and analyze channel-specific KPIs weekly and monthly. Extract actionable insights to optimize performance through testing, iteration, and data-driven experimentation
Collaborate with creators and ambassadors to boost reach and authenticity. Own and grow the Brand Ambassador Program—recruiting, activating, and engaging talent via social-first initiatives
Lead the relaunch and growth of the brand’s TikTok, YouTube, and Podcast content strategy—building high-impact content pillars and creative formats that increase relevance and reach
Partner with the Customer Care team for aligned brand tone. Join weekly tactical meetings with Social Media and Brand teams. Proactively monitor trends to keep the brand culturally relevant and top-of-mind

Job requirements

Bachelor’s degree in Marketing, Business, Communication, or a related field

5–7 years of experience growing brand presence across social platforms in DTC, E-Commerce, or consumer brand environments
Proven ability to build and execute differentiated strategies across TikTok, Instagram, YouTube, and Podcast, with deep understanding of native formats, tone, and platform dynamics
Hands-on experience launching and scaling UGC campaigns, community pages, creator partnerships, and viral content initiatives
Strong creative instincts and storytelling abilities, with the capacity to connect brand values to trends, culture, and audience behaviors
Excellent communication skills with a clear, engaging tone adaptable to multiple formats and audiences
Highly analytical and data-driven, using performance insights to optimize creative direction and strategy
Self-starter who owns projects end-to-end and delivers consistently in fast-paced, evolving environments

Collaborative and solutions-oriented, with the ability to thrive in test-and-learn environments and proactively remove blockers

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Questions

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Describe a social media strategy you led for a beauty or lifestyle brand that significantly increased engagement or community growth. What were the objectives, key actions, and measured results?

How would you adapt a beauty brand’s tone of voice and content strategy for TikTok versus Instagram? Provide examples of content types and copy you would use for each

What process and tools do you use to define weekly content themes, and how do you collaborate with other teams (e.g., coordinators, brand ambassadors, customer care)?

Which KPIs do you prioritize when measuring the success of organic social content, and how do you use those insights to refine your strategy?

If organic engagement drops across channels for three consecutive weeks, how would you diagnose the issue and what steps would you take to adjust the strategy?

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