Creative Strategy Sr Manager

About Trafilea

Trafilea is a dynamic and innovative Tech E-commerce Group that operates multiple direct-to-consumer brands in the intimate apparel and beauty sectors, with a focus on using data-driven strategies to scale their businesses. In addition to our products, we have our own online community dedicated to promoting body positivity. As a rapidly growing global player, Trafilea is committed to creating high-quality products and services that enhance the customer experience and drive long-term growth.

Marketing @ Trafilea: Work across multiple brands, leverage data-driven strategies, and drive rapid growth in a dynamic remote work environment. We have 3 business lines with brands based on digital marketing & growth strategies.

Our intimate apparel Brands: Shapermint, Truekind, and Shapermint Essentials,

Our beauty Brands: Revel Beauty and Spa Dr.

Our content and subscription Brand: The BodCon.

We’re looking for an ambitious leader and result-oriented Creative Strategy Manager to be the driving force behind the creative vision and overall design direction for our brands. Your strategic leadership will shape high-performing creative concepts and ensure their successful execution across all platforms. This pivotal role requires close collaboration with various teams, making key creative decisions, and maintaining strict adherence to brand guidelines.

Expected outcomes & responsibilities

Strategic Vision and Leadership:

• Develop and drive the creative vision for all brand initiatives and campaigns, ensuring alignment with the company’s marketing and business strategies.
• Spearhead the creative process from conception to execution, providing innovative and inspiring direction to the creative team.
• Establish and maintain visual brand guidelines across all design, copy, and photography, ensuring a consistent and elevated brand identity.
• Continuously elevate our brand aesthetics, messaging, and strategies to foster sustainable growth and meet business targets.

Team Leadership and Development:

• Lead, mentor, and inspire the Brand Creative team and the Art Director, fostering a culture of creative excellence, innovation, and continuous improvement.
• Oversee the hiring, training, and development of creative talent, ensuring the team is equipped to meet current and future demands.
• Conduct regular assessments of team structure and workflows, proposing and implementing tools and processes to optimize efficiency and results.
• Promote cross-functional collaboration, bridging gaps between teams to enhance overall effectiveness and efficiency.
• Work very closely and in sync with the Creative Operations Sr Manager to ensure the Operations team can receive great creative instructions on how to adhere to defined aesthetics and brand guidelines.

Project Management and Execution:

• Oversee the delivery of all creative projects, ensuring they are completed on time, within budget, and to the highest quality standards.
• Monitor all phases of production, from initial concept to final execution, ensuring alignment with the brand vision and strategic goals.
• Utilize data-driven insights to experiment with and create unconventional visuals that push the brand forward.
• Ensure clarity and organization in project management tools, facilitating alignment and effective communication within the team.

Integrated Campaign Management:

• Lead the development of 360-degree integrated campaigns, ensuring cohesive messaging across all touchpoints.
• Collaborate closely with art, production, design, and engineering teams to execute the creative vision and deliver impactful campaigns.
• Plan, create, and present powerful concepts and executions that resonate with target audiences and drive brand engagement.

Creative Excellence and Innovation:

• Uphold the values of creative excellence, problem-solving, and innovation in all aspects of the role.
• Continuously research and recommend new vendors, production companies, and designers to enhance our creative capabilities.
• Encourage a culture of creativity, exploring new ways to develop unique solutions that align with and evolve the brand.

Performance Analysis and Reporting:

• Effectively communicate the status of multiple projects, indicators, and releases through comprehensive reporting.
• Utilize key performance indicators and other metrics to assess the success of creative initiatives and inform future strategies.

Requirements

• Extensive track record (7+ years) of developing and managing creative campaigns related to advertising.
• Passion for building great concepts, creatives, and campaigns with an elevated aesthetic outcome.
• Robust attention to detail and a passion for storytelling, psychology, and advertising.
• Curiosity and engagement with evolving technologies, trends, and platforms.
• Excellent planning, organizing, coordinating, and prioritizing skills across cross-functional teams.
• Analytical mindset with a focus on continuous improvement and growth.
• High sense of urgency and ability to thrive in a fast-paced environment.
• Strong written and verbal communication skills.
• Proven experience leading teams, delivering on various projects, and excelling under pressure.
• Business-oriented with strong interpersonal and communication skills to engage and influence team members

What we offer:

• Collaborate with world-class talents in a data-driven, dynamic, energetic work environment.

• Opportunity to grow and develop both professionally and personally.

• Safe space to be who you truly are, with a commitment to diversity, equity, and inclusion.

• Openness to new ideas and initiatives.

• Great benefits package including remote work, 15 working days of paid holidays, Learning subsidy, and more!

We've been recognized by Forbes and FlexJobs as one of the Top 25 Companies for Remote Workers. Apply now!