Creative Strategist - Acquisition

About Trafilea

Trafilea is a dynamic and innovative Tech E-commerce Group that operates multiple direct-to-consumer brands in the intimate apparel and beauty sectors, with a focus on using data-driven strategies to scale their businesses. In addition to our products, we have our own online community dedicated to promoting body positivity. As a rapidly growing global player, Trafilea is committed to creating high-quality products and services that enhance the customer experience and drive long-term growth.

Marketing @ Trafilea: Work across multiple brands, leverage data-driven strategies, and drive rapid growth in a dynamic remote work environment. We have 3 business lines with brands based on digital marketing & growth strategies.

We’re looking for a Creative Strategist to define strategic direction and oversee execution for high-impact ad campaigns. You’ll develop forward-thinking creative strategies, partner across creative and acquisition teams, and deliver content designed to drive direct-response performance at scale.

Key Responsibilities

• Ideate and script video concepts and angles aligned to specific products and audiences.

• Lead angle planning sessions with copywriters and teams.

• Analyze top-performing acquisition products to inform creative messaging and structure.

• Collaborate with creative and acquisition teams to align ad deliverables by channel.

• Innovate and iterate on video angles to scale what works and eliminate what doesn’t.

• Ensure ads’ visuals, copy, and structure deliver cohesive direct-response outcomes.

• Meet launch deadlines for new angles, creatives, and productions.

Why Trafilea

We’re a tech-led eCommerce group scaling our own globally loved DTC brands, while helping ambitious talent grow just as fast.

🚀 We build and scale our own brands.

🦾 We invest in AI and automation like few others in eCom.

📈 We test fast, grow fast, and help you do the same.

🤝 Be part of a dynamic, diverse, and talented global team.

🌍 100% Remote, USD competitive salary, paid time off, and more.

• +4 years crafting and managing digital/e‑commerce creative campaigns with a proven performance focus.

• Strategic thinker with strong storytelling instincts and attention to psychology and advertising.

• Curious and informed about evolving platforms, technologies, and best-in-class creative trends.

• Excellent planner, organizer, and communicator able to coordinate across teams and manage timelines.