Growth Marketer - Ad Networks & CRO Focu

About Trafilea

Trafilea is a global direct-to-consumer eCommerce group that leverages cutting-edge AI, technology, and data-driven strategies to build and scale high-growth brands like Shapermint and Truekind. With a focus on performance marketing and real-time analytics, Trafilea optimizes paid media strategies and delivers maximum ROI through advanced audience segmentation, predictive analytics, and automated A/B testing. Serving over 10 million customers, Trafilea's proprietary tech platform drives rapid growth, helping brands achieve multi-million-dollar revenues. The company fosters an agile, innovative environment, continuously pushing the boundaries of digital commerce with a mission to reshape industries and empower people.

Marketing @ Trafilea: Work across multiple brands, leverage data-driven strategies, and drive rapid growth in a dynamic remote work environment. We have 3 business lines with brands based on digital marketing & growth strategies.

Our intimate apparel Brands: Shapermint, Truekind, and Shapermint Essentials,

Our beauty Brands: Revel Beauty and Spa Dr.

Our content and subscription Brand: The BodCon.

We’re looking for an creative and result-oriented Growth Marketer that will be focus on CRO & Ad Networks  to to build, scale, and optimize high-performing performance marketing campaigns across channels like AppLovin, Unity Ads, Taboola, and other non-social acquisition platforms. While familiarity with Meta, TikTok, or Pinterest is a plus, your core strength should lie in mastering non-traditional, scalable paid traffic channels.

Expected outcomes & responsibilities:

1. Paid Media Ownership & Scaling
Lead and scale multi-million-dollar campaigns across ad networks and native platforms, managing budget pacing, bid strategies, and funnel flows for maximum ROI.

2. Performance Experimentation
Design and execute controlled experiments to test audiences, placements, bidding logic, prelanders, and offers, applying rapid optimizations based on data.

3. Conversion Rate Optimization (CRO)
Plan, run, and analyze A/B and multivariate tests across product pages, checkout, and upsell flows, optimizing for profit per visitor while balancing ROAS, AOV, and margins.

4. Data-Driven Creative Strategy
Translate performance data and consumer psychology insights into high-converting hooks, angles, and structured creative iterations across all ad formats.

5. Creative Fatigue Management
Proactively monitor creative performance to detect early signs of fatigue and implement timely, tested replacements to sustain growth velocity.

6. Strategic Analysis & Insights
Leverage BI tools, dashboards, and advanced spreadsheet analysis to deliver actionable insights, forecast trends, and inform strategic decision-making.

7. Market & Competitor Benchmarking
Continuously analyze market trends and competitor strategies to generate hypotheses and refine paid media, CRO, and creative approaches.

8. Cross-Functional Leadership
Collaborate with creative, CRO, and product teams to align messaging, testing frameworks, and performance goals, ensuring short-term wins align with long-term brand growth.

Requirements

• 2+ years managing performance campaigns and developing marketing strategies

• Deep understanding of CRO, A/B testing frameworks, and statistical interpretation

• Highly analytical and fluent in Excel/Sheets, Looker Studio, or similar analytics tools

• Strong grasp of conversion psychology, pricing dynamics, and consumer behavior

• Ability to communicate test results, hypotheses, and strategic actions clearly

• Passion for data, experimentation, and decision-making under uncertainty

• Growth mindset: comfortable failing fast, learning faster

• Background in engineering, data science, or economics

• Experience ad networks, native ads, or programmatic environments is a plus
  

What we offer:

• Collaborate with world-class talents in a data-driven, dynamic, energetic work environment.

• Opportunity to grow and develop both professionally and personally.

• Safe space to be who you truly are, with a commitment to diversity, equity, and inclusion.

• Openness to new ideas and initiatives.

• Great benefits package including remote work, 15 working days of paid holidays, Learning subsidy, and more!

We've been recognized by Forbes and FlexJobs as one of the Top 25 Companies for Remote Workers. Apply now!