Sr Growth Marketing Manager, Acquisition

About Trafilea

Trafilea is a Consumer Tech Platform for Transformative Brand Growth. We’re building the AI Growth Engine that powers the next generation of consumer brands.

With over $1B+ in cumulative revenue, 12M+ customers, and 500+ talents across 19 countries, we combine technology, growth marketing, and operational excellence to scale purpose-driven, digitally native brands.

We own and operate our own digitally native brands (not an agency), with presence in Walmart, Nordstrom, and Amazon, and a strong global D2C footprint.

Why Trafilea

We’re a tech-led eCommerce group scaling our own globally loved DTC brands, while helping ambitious talent grow just as fast.

🚀 We build and scale our own brands.

🦾 We invest in AI and automation like few others in eCom.

📈 We test fast, grow fast, and help you do the same.

🤝 Be part of a dynamic, diverse, and talented global team.

🌍 100% Remote, USD competitive salary, paid time off, and more.

Key Responsibilities

The mission of the Growth Marketing Manager – Acquisition is to accelerate Trafilea’s customer acquisition strategies through cutting-edge paid media, AI-powered marketing, and creative experimentation. This role leads the acquisition funnel end-to-end, balancing scale with efficiency (CAC, ROAS, LTV) and ensuring Trafilea stays ahead of fast-evolving digital marketing trends. Beyond execution, the role requires a strategic, entrepreneurial mindset, strong creative instincts, and leadership of cross-functional teams to shape the future of our brands

Strategic Leadership & Performance Growth

• Architect best-in-class acquisition strategies across Meta, TikTok, YouTube, Pinterest, and emerging channels.

• Manage high-budget, multi-channel media investments, balancing efficiency and scale.

• Build rapid experimentation frameworks to test, iterate, and scale winning campaigns.

Creative Strategy & Funnel Optimization

• Partner with Creative Strategy leads to co-develop high-performing campaigns.

• Optimize landing pages, product pages, checkout flows, and post-purchase experiences.

• Translate customer pain points and motivations into data-driven messaging strategies.

AI-Driven Marketing & Data-Led Decision Making

• Implement AI-powered tools for media automation, bidding, and predictive analytics.

• Work with BI teams to develop real-time dashboards and ensure data accuracy in decision-making.

• Continuously stay updated on AI developments, platform changes, and industry trends.

Cross-Functional Leadership

• Lead and mentor growth marketers, creative strategists, designers, and editors.

• Ensure cross-team alignment (creative, BI, product, engineering) to execute acquisition strategies seamlessly.

• Build a culture of accountability, innovation, and performance excellence.
  

• 7+ years in digital marketing, performance acquisition, and paid media buying at scale.

• Proven track record managing high-budget, multi-channel campaigns.

• Expertise in AI-powered marketing tools and automation.

• Advanced analytical ability to translate data into strategy.

• Strong creative instincts to align messaging with customer psychology.

• Experience leading cross-functional teams in fast-paced environments.

• Hands-on, operational depth — able to both lead and execute.

• Strong leadership, communication, and collaboration skills.

• Growth mindset with weekly learning and application of new strategies.

• Ability to think like a marketer, not just a media buyer.