Growth Marketing Manager - Acquisition

About Trafilea

Trafilea is a dynamic and innovative Tech E-commerce Group that operates multiple direct-to-consumer brands in the intimate apparel and beauty sectors, with a focus on using data-driven strategies to scale their businesses. In addition to our products, we have our own online community dedicated to promoting body positivity. As a rapidly growing global player, Trafilea is committed to creating high-quality products and services that enhance the customer experience and drive long-term growth.

Marketing@Trafilea: Work across multiple brands, leverage data-driven strategies, and drive rapid growth in a dynamic remote work environment. We have 3 business lines with brands based on digital marketing & growth strategies.

We’re seeking a data‑driven Growth Marketing Manager to own acquisition strategies and execution for our fast-growing brands. You’ll lead performance across media channels, funnel optimization, and creative messaging to achieve defined revenue, acquisition, and profit targets.

Key Responsibilities

• Define and execute media strategies with budgets above $1M/month to hit acquisition and revenue goals.

• Optimize the entire funnel—from ad creative to checkout and upsell—to maximize customer value and profitability.

• Drive creative strategy by product, audience, and channel, ensuring brand consistency.

• Prioritize improvements weekly/bi‑weekly using a 20/80 framework.

• Lead upsell/downsell testing via proprietary one‑click funnel software.

• Monitor and optimize each step in the customer journey from platform messaging through thank‑you page.

Why Trafilea

We’re a tech-led eCommerce group scaling our own globally loved DTC brands, while helping ambitious talent grow just as fast.

🚀 We build and scale our own brands.

🦾 We invest in AI and automation like few others in eCom.

📈 We test fast, grow fast, and help you do the same.

🤝 Be part of a dynamic, diverse, and talented global team.

🌍 100% Remote, USD competitive salary, paid time off, and more.

• +5 years developing and executing growth marketing strategies—particularly in e‑commerce or consumer products.

• Experience managing six‑figure monthly ad spend across Meta, Pinterest, TikTok, YouTube, and Google.

• Skilled at interpreting consumer data to drive creative and media decisions.

• Strong collaboration and communication with creative, engineering, and marketing teams.

• Organized, detail‑oriented, and comfortable owning complex funnels from paid media setup to upsell flows and thank‑you pages.