Growth Marketing Manager, Retention

About Trafilea

Trafilea is a dynamic and innovative Tech E-commerce Group that operates multiple direct-to-consumer brands in the intimate apparel and beauty sectors, with a focus on using data-driven strategies to scale their businesses. In addition to our products, we have our own online community dedicated to promoting body positivity. As a rapidly growing global player, Trafilea is committed to creating high-quality products and services that enhance the customer experience and drive long-term growth.

Marketing@Trafilea: Work across multiple brands, leverage data-driven strategies, and drive rapid growth in a dynamic remote work environment. We have 3 business lines with brands based on digital marketing & growth strategies.

• Our intimate apparel Brands: Shapermint, Truekind and Shapermint Essentials,
• Our beauty Brands: Revel Beauty and Spa Dr.
• Our content and subscription Brand: The BodCon.
  

We are looking for a Growth Marketer Lead to establish a comprehensive returning customer journey, encompassing all stages, with a specific focus on retention opportunities. This includes optimizing communication through our proprietary channels such as E-mail, SMS, and Push Notifications, as well as leveraging our loyalty program. The primary goal is to enhance loyalty levels by utilizing data and insights, while simultaneously improving key metrics such as Customer Lifetime Value (LTV), Repurchase Rates, Net Promoter Score (NPS), and purchase frequency, while minimizing unsubscribe rates.

• Experience in CRM and Retention departments, demonstrating solid knowledge of customer segments and direct marketing channels.

• Previous experience with Marketing and CRM Platforms or campaign managers for Own Channels operation within e-mail marketing and SMS channels, push notification is a plus.

• Previous experience as a squad or multidisciplinary team leader.

• Availability and flexibility to work, with excellent time management skills.