Growth Marketing Manager, Retention (Apparel)

About Trafilea

Trafilea is a dynamic and innovative Tech E-commerce Group that operates multiple direct-to-consumer brands in the intimate apparel and beauty sectors, with a focus on using data-driven strategies to scale their businesses. In addition to our products, we have our own online community dedicated to promoting body positivity. As a rapidly growing global player, Trafilea is committed to creating high-quality products and services that enhance the customer experience and drive long-term growth.

Marketing@Trafilea: Work across multiple brands, leverage data-driven strategies, and drive rapid growth in a dynamic remote work environment. We have 3 business lines with brands based on digital marketing & growth strategies.

• Our intimate apparel Brands: Shapermint, Truekind and Shapermint Essentials,
• Our beauty Brands: Revel Beauty and Spa Dr.
• Our content and subscription Brand: The BodCon.
  

We are looking for a Growth Marketing Manager  to establish a comprehensive returning customer journey, encompassing all stages, with a specific focus on retention opportunities. This includes optimizing communication and tactics through our proprietary channels such as Paid Media, E-mail, SMS, and Push Notifications. The primary goal is to enhance retention levels by utilizing data and insights, while simultaneously improving key metrics such as Customer Lifetime Value (LTV), Repurchase Rates, Net Promoter Score (NPS), and purchase frequency, while minimizing unsubscribe rates and cancelations.

• Experience in CRM and Retention departments, showcasing strong expertise in customer segmentation and direct marketing channels.

• Proven experience with Marketing and CRM platforms or campaign managers for operating owned channels such as email marketing and SMS. Familiarity with push notifications is a valuable plus.

• Previous experience leading squads or multidisciplinary teams, including collaboration with creative teams to align messaging and strategy effectively.

• Demonstrated ability to work closely with data scientists to analyze daily conversion and retention metrics, using insights to refine campaigns and drive results.