Growth Product Lead, Loyalty

About Trafilea

Trafilea is a dynamic and innovative Tech E-commerce Group that operates multiple direct-to-consumer brands in the intimate apparel and beauty sectors, with a focus on using data-driven strategies to scale their businesses. In addition to our products, we have our own online community dedicated to promoting body positivity. As a rapidly growing global player, Trafilea is committed to creating high-quality products and services that enhance the customer experience and drive long-term growth.

Marketing@Trafilea: Work across multiple brands, leverage data-driven strategies, and drive rapid growth in a dynamic remote work environment. We have 3 business lines with brands based on digital marketing & growth strategies.

• Our intimate apparel Brands: Shapermint, Truekind and Shapermint Essentials,

• Our beauty Brands: Revel Beauty and Spa Dr.

• Our content and subscription Brand: The BodCon.

  We’re looking for a creative and results-oriented Growth Product Lead to design and deliver hands-on, value-driven experiences that customers engage with on a recurring basis.

  Our Subscriptions Tribe is responsible for scaling programs like Shapermint Club, Autoship, ShaperBox, and Credits into sustainable, high-performing initiatives that drive recurring revenue, increase order share, and maximize customer lifetime value.

  As Product Lead – Subscriptions & Loyalty, you will partner closely with Product Manager Camila Rodríguez and the Subscriptions Tribe to execute initiatives that strengthen retention, optimize subscription funnels, and deliver measurable improvements in churn, repurchase rate, and LTV.

Expected outcomes & responsibilities

1. Own subscription growth experiments across Club, Autoship, Shaperbox, and Credits, turning hypotheses into MVPs and quick-win pilots.

2. Map and optimize subscription journeys (onboarding, renewal, cancellation) to reduce friction and improve retention.

3. Execute data-driven initiatives with clear KPIs (churn, RR45D, LTV uplift) and share insights through dashboards and reports.

4. Collaborate daily with Product, Marketing, CX, BI, and Tech to align on roadmap priorities and manage dependencies.

5. Design bold retention mechanics and personalization flows based on customer feedback, cohort analysis, and behavioral signals.

6. Drive influencer/ambassador-style engagement by ensuring community-driven and loyalty mechanics connect with customer needs.

7. Run agile practices (sprints, stand-ups, retros) to keep squads accountable and reduce operational load for Tribe leadership.

8. Prioritize and scale successful pilots into playbooks for global markets (US, CA, UK, AU), fueling recurring revenue growth.

Role-related competencies & Requirements

• 2–4 years of experience in Growth/Product, ideally in e-commerce or SaaS.

• Strong growth-marketing mindset: designs hypotheses, tests quickly, iterates weekly.

• Fluent in cohort analysis, dashboards, churn, and retention metrics.

• Execution-driven: hands-on with no-code pilots, flow-building, and CRM triggers.

• Strong collaboration in cross-functional squads.

• Clear communication: async documentation and storytelling with data.

• Exposure to subscriptions or loyalty; deeper technical/financial skills to be built on the job.

• Basic agile methodology knowledge with willingness to own squad leadership practices.

What we offer:

• Collaborate with world-class talents in a data-driven, dynamic, energetic work environment.

• Opportunity to grow and develop both professionally and personally.

• Safe space to be who you truly are, with a commitment to diversity, equity, and inclusion.

• Openness to new ideas and initiatives.

• Great benefits package including remote work, 15 working days of paid holidays, Learning subsidy, and more!

We've been recognized by Forbes and FlexJobs as one of the Top 25 Companies for Remote Workers. Apply now!