Growth Product Lead, Loyalty

About Trafilea

Trafilea is a Consumer Tech Platform for Transformative Brand Growth. We’re building the AI Growth Engine that powers the next generation of consumer brands.

With over $1B+ in cumulative revenue, 12M+ customers, and 500+ talents across 19 countries, we combine technology, growth marketing, and operational excellence to scale purpose-driven, digitally native brands.

We own and operate our own digitally native brands (not an agency), with presence in Walmart, Nordstrom, and Amazon, and a strong global D2C footprint.

Why Trafilea

We’re a tech-led eCommerce group scaling our own globally loved DTC brands, while helping ambitious talent grow just as fast.

🚀 We build and scale our own brands.

🦾 We invest in AI and automation like few others in eCom.

📈 We test fast, grow fast, and help you do the same.

🤝 Be part of a dynamic, diverse, and talented global team.

🌍 100% Remote, USD competitive salary, paid time off, and more.

Job Responsibilities

We’re looking for a creative and results-oriented Growth Product Lead to design and deliver hands-on, value-driven experiences that customers engage with on a recurring basis.

Our Subscriptions Tribe is responsible for scaling programs like Shapermint Club, Autoship, ShaperBox, and Credits into sustainable, high-performing initiatives that drive recurring revenue, increase order share, and maximize customer lifetime value.

As Product Lead – Subscriptions & Loyalty, you will partner closely with Product Manager Camila Rodríguez and the Subscriptions Tribe to execute initiatives that strengthen retention, optimize subscription funnels, and deliver measurable improvements in churn, repurchase rate, and LTV.

• Own subscription growth experiments across Club, Autoship, Shaperbox, and Credits, turning hypotheses into MVPs and quick-win pilots.

• Map and optimize subscription journeys (onboarding, renewal, cancellation) to reduce friction and improve retention.

• Execute data-driven initiatives with clear KPIs (churn, RR45D, LTV uplift) and share insights through dashboards and reports.

• Collaborate daily with Product, Marketing, CX, BI, and Tech to align on roadmap priorities and manage dependencies.

• Design bold retention mechanics and personalization flows based on customer feedback, cohort analysis, and behavioral signals.

• Drive influencer/ambassador-style engagement by ensuring community-driven and loyalty mechanics connect with customer needs.

• Run agile practices (sprints, stand-ups, retros) to keep squads accountable and reduce operational load for Tribe leadership.

• Prioritize and scale successful pilots into playbooks for global markets (US, CA, UK, AU), fueling recurring revenue growth.

• 2–4 years of experience in Growth/Product, ideally in e-commerce or SaaS.

• Strong growth-marketing mindset: designs hypotheses, tests quickly, iterates weekly.

• Fluent in cohort analysis, dashboards, churn, and retention metrics.

• Execution-driven: hands-on with no-code pilots, flow-building, and CRM triggers.

• Strong collaboration in cross-functional squads.

• Clear communication: async documentation and storytelling with data.

• Exposure to subscriptions or loyalty; deeper technical/financial skills to be built on the job.

• Basic agile methodology knowledge with willingness to own squad leadership practices.