Growth Product Lead, International Expansion

About Trafilea

Trafilea is a dynamic and innovative Tech E-commerce Group that operates multiple direct-to-consumer brands in the intimate apparel and beauty sectors, with a focus on using data-driven strategies to scale their businesses. In addition to our products, we have our own online community dedicated to promoting body positivity. As a rapidly growing global player, Trafilea is committed to creating high-quality products and services that enhance the customer experience and drive long-term growth.

Marketing@Trafilea: Work across multiple brands, leverage data-driven strategies, and drive rapid growth in a dynamic remote work environment. We have 3 business lines with brands based on digital marketing & growth strategies.

• Our intimate apparel Brands: Shapermint, Truekind and Shapermint Essentials,

• Our beauty Brands: Revel Beauty and Spa Dr.

• Our content and subscription Brand: The BodCon.

We’re looking for an creative and result-oriented Growth Product Lead, International Expansion to lead and orchestrated all strategic, operational, and product-related initiatives to successfully expand Trafilea’s brands, including Shapermint.com, into new international markets. This individual will act as the right hand of the International Expansion Director, driving cross-functional collaboration with Marketing, Tech, Logistics, Legal, and Finance teams to deliver scalable, user-centric solutions that ensure seamless market entry and sustained growth.

This role goes beyond Conversion Rate Optimization, focusing on enabling a localized and exceptional user experience tailored to each market while balancing scalability and profitability. The Growth Product Lead will ensure the seamless implementation of localized checkout experiences, payment methods, logistics infrastructure, warehouse setup, legal compliance, and customer support systems for each target country.

With a holistic understanding of international operations, this role will also evaluate and mitigate risks, optimize conversion currency strategies, develop solutions for returns, and ensure alignment with Trafilea’s global standards. The ultimate goal is to deliver tailored, scalable solutions that maximize revenue, profitability, and user satisfaction in each new market while maintaining the operational excellence required to sustain future growth.

Expected outcomes & responsibilities

Strategic Leadership & Execution

• Operational Compliance: Ensure strict adherence to Trafilea’s operational framework, maintaining daily task tracking in Asana for all owned projects. Regular Asana updates and clear documentation are critical for process transparency and alignment with broader company goals.

• External Communication Strategy: Develop and enforce an external communication strategy that is approved by key stakeholders, ensuring all communication channels deliver consistent messaging.

• Brand Guideline Integrity: Ensure that all brand books, playbooks, and communication materials are meticulously maintained and fully aligned with updated brand guidelines.

• Campaign Development & Management: Lead the creative direction and execution of integrated marketing campaigns, ensuring flawless execution across channels and alignment with business goals.

• Digital Marketing Leadership: Oversee the digital marketing efforts, ensuring assets are launched on time and are strategically aligned with promotion schedules and performance objectives.

• Performance Evaluation & Reporting: Establish systems to track and report on digital marketing performance consistently, providing actionable insights and recommendations to refine strategies.

Initiatives & Project Management

• Research & Reporting: Lead comprehensive research initiatives to support brand growth and performance tracking, ensuring data-driven insights guide all decisions.

• Budget Oversight: Monitor and manage campaign budgets meticulously, ensuring alignment with financial objectives and strategic priorities.

• Trend Monitoring: Stay ahead of industry trends and best practices, ensuring the brands remain innovative and relevant in the marketplace.

Foundation Strategy & Long-Term Planning

• Brand Positioning & Messaging: Establish and continuously refine the foundational elements of the brand, including positioning, target personas, and the most impactful communication channels.

• Strategic Campaign Leadership: Drive the strategic vision for long-term brand development, identifying key opportunities for growth and positioning in the market.

  Role-related competencies & Requirements

  • A minimum of 3+ years of experience as a Product Manager, e-commerce manager, or a similar role, with a proven track record of driving international expansion initiatives in the e-commerce sector.

  • Strong expertise in localizing e-commerce platforms for diverse international markets, including knowledge of cultural, operational, and legal adaptations.

  • Proficiency in managing cross-functional teams (Tech, Logistics, Marketing, and Legal) to deliver seamless market expansion projects.

  • Advanced understanding of e-commerce systems and platforms (e.g., Shopify, Magento, BigCommerce), with proven experience implementing localized payment methods, multi-currency systems, and dynamic tax compliance solutions.

  • Demonstrated ability to optimize conversion funnels, A/B testing, and CRO strategies tailored to international customer behavior and preferences.

  • Proven experience in aligning profitability and operational scalability goals, analyzing cost structures, and identifying growth opportunities in diverse regions like the USA, UK, Canada, Australia, and emerging markets.

  • Expertise in international logistics and fulfillment systems, including optimizing warehouse networks, delivery timelines, and returns management for country-specific requirements.

  • Solid background in data-driven decision-making, using tools to analyze KPIs such as revenue per visitor (RPV), conversion rates (CVR), and average order value (AOV) while identifying growth opportunities

  • Exceptional communication and presentation skills, with the ability to articulate complex ideas to senior stakeholders and align cross-departmental teams on strategic goals.

  • Strong experience with API-driven integrations, including payment gateways, shipping providers, and customer data platforms, to deliver seamless user experiences across geographies.

  • Expertise in customer experience optimization, ensuring user-centric designs, tailored checkout flows, and scalable personalization strategies for international markets.

  • Proven track record in ideating, implementing, and scaling innovations such as upselling, cross-selling, and loyalty-driving strategies to maximize post-purchase value.

  • Proficiency in agile methodologies and working in fast-paced, high-growth environments, prioritizing business impact and aligning teams around measurable objectives.

  • Keen market researcher, with experience identifying new market entry opportunities and designing go-to-market strategies for untapped regions.

  • Familiarity with artificial intelligence and machine learning tools to improve user segmentation, personalization, and dynamic recommendations in international contexts.

  • Unwavering commitment to continuous learning and staying ahead of global e-commerce trends, adapting strategies for long-term success in evolving markets.

What we offer:

• Collaborate with world-class talents in a data-driven, dynamic, energetic work environment.

• Opportunity to grow and develop both professionally and personally.

• Safe space to be who you truly are, with a commitment to diversity, equity, and inclusion.

• Openness to new ideas and initiatives.

• Great benefits package including remote work, 15 working days of paid holidays, Learning subsidy, and more!

We've been recognized by Forbes and FlexJobs as one of the Top 25 Companies for Remote Workers. Apply now!