Retention Manager - Beauty Business Unit

About Trafilea

Trafilea is a Consumer Tech Platform for Transformative Brand Growth. We’re building the AI Growth Engine that powers the next generation of consumer brands.

With over $1B+ in cumulative revenue, 12M+ customers, and 500+ talents across 19 countries, we combine technology, growth marketing, and operational excellence to scale purpose-driven, digitally native brands.

We own and operate our own digitally native brands (not an agency), with presence in Walmart, Nordstrom, and Amazon, and a strong global D2C footprint.

Why Trafilea

We’re a tech-led eCommerce group scaling our own globally loved DTC brands, while helping ambitious talent grow just as fast.

🚀 We build and scale our own brands.

🦾 We invest in AI and automation like few others in eCom.

📈 We test fast, grow fast, and help you do the same.

🤝 Be part of a dynamic, diverse, and talented global team.

🌍 100% Remote, USD competitive salary, paid time off, and more.

Key Responsibilities

You’ll own the strategy to maximize customer lifetime value (LTV), reduce churn, and scale retention through AI-driven personalization, segmentation, and omnichannel experiences across Email, SMS, Push, and emerging channels.

This is an opportunity to shape how millions experience our beauty brands — through meaningful, personalized engagement that drives both emotional and financial loyalty.

• Lead retention channels (Email, SMS, Direct Mail) for our beauty brands across the U.S. market.

• Build multi-channel strategies that reach customers on their preferred platforms — minimizing fatigue and maximizing engagement.

• Own and optimize the communication calendar, ensuring flawless creative execution with design, copy, and growth teams.

• Manage customer lifecycle journeys — from welcome and post-purchase to winback and loyalty programs.

• Analyze key retention metrics including LTV, churn, activation rate, AOV, repurchase rate, and subscription adoption.

• Translate insights into actionable strategies to enhance loyalty, upsell opportunities, and subscription renewals.

• Partner with Data Science, Creative, and Growth teams to test, learn, and iterate based on performance.

• Deliver clear reporting and weekly insights to senior leadership, highlighting key wins, blockers, and next steps.

• Continuously benchmark competitors to identify new retention opportunities in the beauty space.

• Lead and inspire a cross-functional team of marketers, analysts, and campaign specialists.

• 4+ years of experience in customer retention or lifecycle marketing, ideally in beauty, subscription, or eCommerce industries.

• Strong command of data analytics, AI tools, and CRM platforms (Klaviyo, Salesforce, Looker, etc.).

• Proven track record in reducing churn and increasing LTV through personalized, multi-channel campaigns.

• Expertise in customer segmentation, loyalty programs, and subscription models.

• Leadership experience with the ability to motivate and mentor multidisciplinary teams.

• Analytical thinker with a creative eye for storytelling and customer experience.

• Bachelor’s degree in Marketing, Business, or a related field (Master’s preferred).

• Fluent English communication skills.