Sr Creative Operations Manager (Direct Response Ads Production)

About Trafilea

Trafilea is a global direct-to-consumer eCommerce group that leverages cutting-edge AI, technology, and data-driven strategies to build and scale high-growth brands like Shapermint and Truekind. With a focus on performance marketing and real-time analytics, Trafilea optimizes paid media strategies and delivers maximum ROI through advanced audience segmentation, predictive analytics, and automated A/B testing. Serving over 10 million customers, Trafilea's proprietary tech platform drives rapid growth, helping brands achieve multi-million-dollar revenues. The company fosters an agile, innovative environment, continuously pushing the boundaries of digital commerce with a mission to reshape industries and empower people.

As the Creative Operations Sr. Manager at Trafilea, your mission is to lead the development and execution of high-quality creative assets for direct response campaigns. By collaborating with Acquisition, Brand, and Retention teams, you’ll ensure Class A delivery, optimize campaign performance, and maintain brand aesthetics. Your leadership will foster creativity, consistency, and innovation to maximize ROI and support company-wide growth.

Key responsabilities:

1. Pod Supervision:

   • Ensure creative teams meet Class A standards on time.

   • Guide Copywriters and Strategists with feedback, campaign angles, and concept development.

2. Creative Testing & Scale-Up:

   • Innovate on winning video concepts and ad copy.

   • Prioritize creative opportunities for profitability.

3. Winner Acquisition Products:

   • Deeply understand and communicate product benefits and improvements.

   • Guarantee proper use of product bibles across campaigns.

4. Systems & Processes:

   • Implement agile methodologies and optimize workflows for scalability.

5. Reporting & Metrics:

   • Deliver accurate dashboards and key metric analyses for creative performance.

6. Aesthetics & Look & Feel:

   • Define brand aesthetic systems and drive continuous improvement.

7. Collaborative Strategy Development:

   • Partner with cross-functional teams to align creative strategies with business goals.

8. Continuous Learning & Development:

   • Build a culture of learning, experimentation, and innovation.

9. Talent Acquisition & Management:

   • Hire, mentor, and inspire creative talents, elevating the team’s output and design standards.

Why Trafilea

We’re a tech-led eCommerce group scaling our own globally loved DTC brands, while helping ambitious talent grow just as fast.

🚀 We build and scale our own brands.

🦾 We invest in AI and automation like few others in eCom.

📈 We test fast, grow fast, and help you do the same.

🤝 Be part of a dynamic, diverse, and talented global team.

🌍 100% Remote, USD competitive salary, paid time off, and more.

1. Education: Bachelor’s degree in Graphic Design, Marketing, Business, Communications, or related fields. MBA and Project Management a plus.

2. Experience:

   • 5+ years in creative campaign management in advertising or e-commerce.

   • Proven leadership of creative teams and delivery of high-quality outputs.

3. Skills & Attributes:

   • Passion for innovation and storytelling.

   • Strong understanding of consumer psychology and advertising principles.

   • Excellent planning, coordination, and prioritization skills.

   • Analytical mindset with data-driven decision-making.

   • High adaptability in fast-paced environments.

   • Exceptional written and verbal communication.

   • Track record of measurable results and profitable creative strategies.