Sr Data Analytics (Retention Focus)

At Trafilea, we combine ecommerce excellence with AI-powered innovation to scale globally loved DTC brands. As a Data Science Lead (Retention), your mission is to leverage advanced analytics and machine learning to optimize customer retention strategies, drive revenue growth, and maximize customer lifetime value.

You’ll lead data-driven initiatives end-to-end — from building predictive models to shaping loyalty programs — and collaborate with marketing, product, and international teams to transform insights into strategic retention actions across multiple channels and markets.What You’ll Do


Retention Analytics & Strategy

• Develop and implement segmentation strategies to personalize customer communication.

• Track and optimize retention and LTV metrics, identifying opportunities to reduce churn.

• Design and optimize discount coupon and loyalty program strategies to improve margins and engagement.

• Support business teams with data-driven insights for decision-making.

Machine Learning & Modeling

• Implement and evaluate models (e.g., churn prediction, LTV, propensity to buy) to boost campaign effectiveness.

• Identify and execute process improvements with ML techniques.

Experimentation & Testing

• Set up and manage A/B tests and experimental methodologies.

• Design tests to optimize communication frequency without revenue loss.

Visualization & Reporting

• Partner with BI to develop accurate dashboards and reporting systems.

• Automate reporting and create alerts for early detection of performance issues.

Collaboration & Influence

• Work closely with Growth Marketing, International Expansion, and Product teams to adapt strategies for global markets.

• Present insights and recommendations to senior leadership and the CMO.

Leadership & Team Development

• Mentor and coach team members, fostering a culture of knowledge sharing and continuous learning.

• Provide technical guidance and lead cross-functional data initiatives.
  
  

  Why Trafilea

  We’re a tech-led eCommerce group scaling our own globally loved DTC brands, while helping ambitious talent grow just as fast.

  🚀 We build and scale our own brands.

  🦾 We invest in AI and automation like few others in eCom.

  📈 We test fast, grow fast, and help you do the same.

  🤝 Be part of a dynamic, diverse, and talented global team.

  🌍 100% Remote, USD competitive salary, paid time off, and more.

Who You Are

• 5+ years of experience in data science/analytics with a strong focus on retention and customer insights.

• Bachelor’s degree in Data Science, Computer Science, Statistics, or related field (Master’s preferred).

• Strong programming skills in SQL and Python (or R).

• Experienced with ML frameworks (scikit-learn, TensorFlow, PyTorch) and data visualization tools (Tableau, Power BI).

• Hands-on experience with CRM, CDP, and marketing attribution tools.

• Proven leadership track record — managing teams and driving cross-functional projects.

• Strong analytical skills with expertise in A/B testing and experimental design.

• Excellent communicator — capable of translating complex analyses into actionable insights for non-technical stakeholders.

• Strategic thinker, detail-oriented, and thrives in fast-paced, dynamic environments.