Sr Marketing Manager, Apparel (Shapermint - Truekind)

About Trafilea

Trafilea is a dynamic and innovative Tech E-commerce Group that operates multiple direct-to-consumer brands in the intimate apparel and beauty sectors, with a focus on using data-driven strategies to scale their businesses. In addition to our products, we have our own online community dedicated to promoting body positivity. As a rapidly growing global player, Trafilea is committed to creating high-quality products and services that enhance the customer experience and drive long-term growth.

Marketing @Trafilea: Work across multiple brands, leverage data-driven strategies, and drive rapid growth in a dynamic remote work environment. We have 3 business lines with brands based on digital marketing & growth strategies.

Our intimate apparel Brands: Shapermint, Truekind, and Shapermint Essentials,

Our beauty Brands: Revel Beauty and Spa Dr.

Our content and subscription Brand: The BodCon.

We are seeking a hands-on - competitive Senior Marketing Manager to take charge of end-to-end marketing strategies and execution, dedicated to enhancing brand perception, recognition, and identity for both Shapermint and Truekind brands. Your primary focus is on ensuring clarity for customers and aligning initiatives with our overarching business goals. Your responsibilities include managing and executing integrated marketing campaigns, placing a strong emphasis on organic visibility and growth across channels like social media and organic avenues. Your guiding principle is to maintain a unified message throughout these efforts.

In this role, you are tasked with aligning brand positioning across diverse channels, such as social media, physical stores, acquisition and retention communications, and our wholesale strategy. As a hands-on, competitive team player with a humble attitude, you embody a commitment to continuous learning.

Your vision, discipline, and skill set equip you to successfully deliver effective strategies and tactics. Recognizing the importance of transparent and aligned teamwork, you collaborate cross-functionally, ensuring the team works cohesively to achieve our ambitious targets.

Expected Outcomes & Responsibilities

• Source, hire, mentor and lead a high performing team for brand marketing aligned with our core values and lead the squads you are involved as squad leader when working cross functionally with other areas to ensure talents are detail oriented, passionate and works aligned toward the team or squad goals.

• Constantly research, benchmark and gather key data of trends, competitors and our internal customers to guide you and the team into right decisions to increase our sales by tailoring the message to our target persona.

• Lead the end-to-end process of researching, strategizing and developing the brand voice, and formulating a long-term strategic plan in a clear way.

• Lead the collaboration, feedback, definition and the creation of marketing documents to ensure there is clarity and alignment in the company and cross channels about the tone, messaging and do’s and don’ts.

• Create the marketing plan and ensure is being executed and with improvement measured/tracked through our non-paid channels for Social, PR, Referral, Influencers/Ambassadors, Affiliates

• Work with Social media team to build the machinery to create content that grab people’s attention, generate interest to gain traction in video-first platforms by benchmarking people’s and brands that are at the edge of social media algorithm communications. (Know what the algorithm wants).

• Work with Social media team to develop a strategy with influencers promoting our products through Youtube, FB/IG and Tik Tok ensuring right presence in each channel and a constant influx of sales with a performance-first mindset to be profitable through influencers and ambassadors.

• Actively collaborate with the Digital Product team to ensure the website touchpoints is communicating the brand positioning, through copy, imagery and experience that follow the guidelines always combining the balance between brand communication and a website that truly converts.

• Work with Product manager and UX Designers to have in-store experiences at details of shapes, filters and options that will ensure we are giving a seamless experience to customer to purchase, a high conversion rate while representing the details of our brand positioning.

• Develops functional requirements for new product launches and product improvements to ensure that requirements identify the market need/problem, and leads cross functional team to develop the solution that gives the right combination of cost, effectiveness and quality at the price point we want to sell.

• Manage the communication, positioning and launch of products ensuring they fit the right category, communicate the value proposition, benefits by having always updated line sheets and merchandising master documents.

• Own the 360 Integrated campaigns, called internally “Marketing Campaigns” by planning and executing campaigns leading the execution across marketing channels, digital product team and customer care.

Experience/ Qualifications

• 8+ years of marketing experience (Sr Manager or Director positions) or related fields of marketing management in the eCommerce fashion or intimate landscape (mandatory)

• Data-driven mindset

• Have built and managed creative and content teams.

• Hands-on experience running various 360 marketing programs and campaigns from ideation through to execution (mandatory)

• Hands-on experience in paid media and implementing email marketing campaigns

• Experience in channel positioning and press management

• Strong leadership skills, detail-oriented, organized, and self-motivated.

• Ability to translate product, trend, and merchandising information/strategies into marketable product messages.

• Demonstrate attention to detail and ability to see the big picture.

• Continuous learning and Growth mindset.

• Result and business-oriented person.

• Strong interpersonal & communication skills to engage and influence team members

• Good analytical skills.

What we offer:

• Collaborate with world-class talents in a data-driven, dynamic, energetic work environment.

• Opportunity to grow and develop both professionally and personally.

• Safe space to be who you truly are, with a commitment to diversity, equity, and inclusion.

• Openness to new ideas and initiatives.

• Great benefits package including remote work, 15 working days of paid holidays, Learning subsidy, and more!
  

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