Sr Social Media & Community Strategist

Level: 3.3 - Sr Specialist

Reports to: Social Media Manager

Mission

Drive the organic growth of our Apparel brands by leading a holistic social media strategy that fuses creative content excellence, vibrant community building, and impactful influencer collaborations. Establish the brand as a reference in the apparel industry for how we combine compelling storytelling, authentic community engagement, and a data-driven approach to social media growth.

Objectives:

• Generate 20 social posts reaching 500,000+ views each, leveraging both organic content and influencer collaborations.

• Achieve 8 High-Tier / Mid-Tier influencer partnerships delivered at a target CPM under $40 USD, ensuring cost-effective reach and engagement.

• Increase engagement rate by 30% across main channels through strategic community building initiatives.

• Leverage AI tools to streamline influencer brief creation, reducing the time spent by 50% compared to manual processes.

General Accountabilities

General outcomes:

• Lead community-building efforts on social media, fostering an inclusive, engaged space aligned with brand values.

• Develop and update community management playbooks to handle brand reputation proactively.

• Conduct ongoing content research and benchmarking to guide creative planning and ensure relevance on social media for our Apparel brands.

• Develop data-driven influencer briefs leveraging insights from their top-performing content to maximize viral potential.

• Create compelling UGC briefs for social media creators based on our top-performing content and viral patterns from other brands, communities, and influencers.

• Continuously scout strategic influencers, reviewing key metrics and making performance estimations to inform collaborations.

• Maintain a constant lookout for trends to tap into and coordinate creators and campaigns to execute timely content around them.

• Ensure all social content planning for our Apparel brands’ main channels is grounded in data, maximizing reach and engagement.

Specific accountabilities:

• Lead the creation of detailed and data-driven briefs, scripts, and storyboards for UGC creators, influencers, and in-house production.

• Support with content research, social trend identification, and benchmarking.

• Ensure influencer scouting aligns with brand strategy and goals.

• Incentivize community engagement through proactive interactions and moderation, safeguarding and enhancing brand reputation in social media.

• Leverage AI tools (e.g. ChatGPT) to optimize content ideation, copywriting, and brief generation.

• Collaborate closely with Designers, Copywriters, and Video Editors to bring creative concepts to life effectively.

• Participate in weekly tactical meetings to review data, solve blockers, and adjust plans.

• Update KPIs and Asana projects weekly, ensuring all initiatives remain on track.

• Social Media Experience

  +5 years in social media roles blending creative strategy, community management, and influencer marketing - mandatory

• Creativity

  Highly creative, with a knack for viral trends, persuasive storytelling, and standout content ideas.

• Growth Hacking Mindset
  Comfortable analyzing metrics, drawing insights, and pivoting strategies.

• English Writing and Reading Comprehension Skills

  Advanced English writing & reading skills for scripts, captions, and community dialogue.

• Knowledge

  Deep knowledge of intimates and apparel audiences and social media ecosystems.

• Organization

  Organized and disciplined to manage multiple moving parts across content, community, and influencers.

• Efficiency
  Efficient, ensuring high output with minimal wasted effort.

• Adaptability

  Flexible and adaptable to shifting trends and brand priorities.

• Proactivity

  Proactive, continuously bringing new ideas for influencer activations, community growth, and UGC for social media.

• Teamwork

  Promotes cooperation and commitment within the team to achieve goals and deliverables.