Sr Social Media & Community Strategist

Remote
Marketing

Job description

About Trafilea

Trafilea is a dynamic and innovative Tech E-commerce Group that operates multiple direct-to-consumer brands in the intimate apparel and beauty sectors, with a focus on using data-driven strategies to scale their businesses. In addition to our products, we have our own online community dedicated to promoting body positivity. As a rapidly growing global player, Trafilea is committed to creating high-quality products and services that enhance the customer experience and drive long-term growth.

Marketing@Trafilea: Work across multiple brands, leverage data-driven strategies, and drive rapid growth in a dynamic remote work environment. We have 3 business lines with brands based on digital marketing & growth strategies.

Our intimate apparel Brands: Shapermint, Truekind and Shapermint Essentials,

Our beauty Brands: Revel Beauty and Spa Dr.

Our content and subscription Brand: The BodCon.

Sr Social Media & Community Strategist Remote job

We are looking for an ambitious, data-driven, and dynamic Sr Social Media & Community Strategist to drive the organic growth of our Apparel brands by leading a holistic social media strategy that fuses creative content excellence, vibrant community building, and impactful influencer collaborations. Establish the brand as a reference in the apparel industry for how we combine compelling storytelling, authentic community engagement, and a data-driven approach to social media growth.

General Accountabilities

Lead community building efforts on social media, fostering an inclusive, engaged space aligned with brand values.
Develop and update community management playbooks to handle brand reputation proactively.
Conduct ongoing content research and benchmarking to guide creative planning and ensure relevance on social media for our Apparel brands.
Develop data-driven influencer briefs leveraging insights from their top-performing content to maximize viral potential.
Create compelling UGC briefs for social media creators based on our top-performing content and viral patterns from other brands, communities, and influencers.
Continuously scout strategic influencers, reviewing key metrics and making performance estimations to inform collaborations.
Maintain a constant lookout for trends to tap into and coordinate creators and campaigns to execute timely content around them.
Ensure all social content planning for our Apparel brands’ main channels is grounded in data, maximizing reach and engagement.

Job requirements

5+ years of proven experience in social media roles within DTC brands, blending creative strategy, influencer marketing, and community building — ideally in the apparel or lifestyle industry.
Strong track record of building and engaging communities on platforms like Instagram, TikTok, and Facebook, with a focus on driving organic growth, brand trust, and positive sentiment.
Demonstrated ability to create and execute data-backed content strategies using tools such as Sprout Social, platform analytics, Tableau, and social listening platforms, with a sharp eye for virality, hooks, and trends.
Hands-on experience leading influencer collaborations and managing UGC pipelines — including scouting, briefing, and analyzing creator performance — with a focus on efficiency and CPM optimization.
Highly creative and organized, with excellent English writing skills for captions, scripts, and influencer briefs, and the ability to leverage AI tools (e.g. ChatGPT) for ideation, optimization, and workflow automation.
Comfortable working in fast-paced, high-output environments, collaborating cross-functionally with creative, brand, and customer care teams, while managing multiple content streams and driving measurable engagement improvements.

What we offer:

Collaborate with world-class talents in a data-driven, dynamic, energetic work environment.
Opportunity to grow and develop both professionally and personally.
Safe space to be who you truly are, with a commitment to diversity, equity, and inclusion.
Openness to new ideas and initiatives.
Great benefits package including remote work, 15 working days of paid holidays, Learning subsidy, and more!

We've been recognized by Forbes and FlexJobs as one of the Top 25 Companies for Remote Workers. Apply now!

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Questions

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Tell us about the most impactful piece of content or campaign you launched that went viral (or overperformed expectations). How did you come up with the idea, what was your strategy behind it, and what specific signals told you it was working?

Imagine our Apparel brand just faced unexpected backlash due to a controversial user comment that’s gaining traction. What are your first 3 actions—internally and externally—to manage the situation and turn it into a brand-strengthening opportunity?

If we gave you a list of 15 influencers with strong engagement in fashion—but only budget for 5—how would you prioritize whom to work with? Walk us through your decision-making framework, including data points you’d look at.

Let’s say our top-performing reel last month featured a trending audio + UGC testimonial. What specific steps would you take to turn that single success into a repeatable growth playbook across platforms?

What role should AI play in a high-performing social media strategy today? Share a few tools or workflows you've used (or would love to try) to enhance content creation, influencer briefing, or community management.

Do you have the necessary skills for the role according to the scorecard?

Yes

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Sr Social Media & Community Strategist

Job description

General Accountabilities

Job requirements

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