Tech Lead - AI

About Trafilea

Trafilea is a Consumer Tech Platform for Transformative Brand Growth. We’re building the AI Growth Engine that powers the next generation of consumer brands.

With over $1B+ in cumulative revenue, 12M+ customers, and 500+ talents across 19 countries, we combine technology, growth marketing, and operational excellence to scale purpose-driven, digitally native brands.

We own and operate our own digitally native brands (not an agency), with presence in Walmart, Nordstrom, and Amazon, and a strong global D2C footprint.

Why Trafilea

We’re a tech-led eCommerce group scaling our own globally loved DTC brands, while helping ambitious talent grow just as fast.

🚀 We build and scale our own brands.

🦾 We invest in AI and automation like few others in eCom.

📈 We test fast, grow fast, and help you do the same.

🤝 Be part of a dynamic, diverse, and talented global team.

🌍 100% Remote, USD competitive salary, paid time off, and more.

Job Responsibilities

At Trafilea, we’re on a mission to revolutionize DTC e-commerce through smart automation and AI-powered systems. As an AI Tech Lead, you'll design powerful, scalable AI platforms that drive personalization, conversions, and brand growth across our global footprint.

• Define and build our AI‑driven architecture (e.g. recommendation engines, LLM‑based personalization) from prototype to production.

• Partner with product leaders to translate business goals into AI‑powered solutions.

• Architect scalable microservices, data pipelines, and integrations across frontend/backend (Golang, Node.js, React, AWS).

• Mentor engineers through code reviews, architectural guidance, and best practices.

• Lead agile delivery, contribute as Deputy Scrum Master, ensuring features ship fast and reliably.

• Own hiring, OKRs, and performance metrics for your team—driving outcomes and growth.

• +4 years leading teams and shipping scalable AI/engineering solutions.

• Proven mastery of Cursor or similar AI coding tools (Copilot, Cody, Codex, etc.). (MANDATORY)

• Solid experience in prompt engineering and designing AI-assisted workflows.

• Deep, practical experience with AI/ML systems (e.g., LLMs, recommender systems, data‑driven architectures).

• Strong coding proficiency in Golang, Node.js, React, and production experience on AWS.

• Skilled in agile and TDD; comfortable stepping in as Deputy Scrum Master.

• Passionate mentor with a reputation for raising engineering standards.

• Exceptional communicator—fluent in English, collaborative across disciplines.

• You lead with autonomy, always with big-picture strategic clarity.